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Meat Demand Trends
Claims that the credit crunch is making people turn their attention to the hard discounters seem to be borne out in a special article featured in the September issue of Meat Demand Trends, a quarterly publication from Economics.
The article shows Aldi and Lidl outperformed all other retailers in terms of increased spending on fresh meat in the 12 weeks ending 10 August 2008 although the discounters' combined share of the fresh meat market is still only two per cent.
Beef mince, stewing beef and pork chops are the main cuts sold by discounters. Pork chop sales were up 60 per cent, compared with a total trade fall of three per cent. They have a five per cent share of the total food market but eight per cent of the pork chop market which means they are over-indexing in pork chops.
This is not the case for beef mince, despite a 41 per cent increase in sales compared with a year ago, the discounters still only have a four per cent share of the beef mince market.
The report examines the growth in the number of discount food stores in the UK over the last six years. As well as new store openings, the growth in discounters' grocery sales this year is being generated by more shoppers spreading their food purchases across several retailers in search of better bargains. More customers in the higher social groups are shopping in discount food stores.
Meat Demand Trends also includes information on
Published quarterly: March, June, September and December ISSN 0140 6388
Price: UK standard £153, BPEX Ltd / EBLEC Ltd levy payer £138, Non-UK £183
To order copies please contact Jo Stanton on 01908 844 396 or email jo.stanton@ahdbms.org.uk
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